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Trends in consumer preference for locally sourced food products

Code: 9781801469982
Matthew Gorton and Barbara Tocco, Newcastle University, UK; Péter Csillag, Eco-Sensus Research and Communication Non-profit Ltd., Hungary; Jelena Filipović, University of Belgrade, Serbia; and John White, University of Plymouth, UK

Chapter synopsis:

Recent years witnessed an increase in academic, policy and consumer interest in local foods. Yet, overwhelmingly positive attitudes toward local foods are often not translated into purchases. This chapter reviews the literature regarding the conceptualization of local food as well as consumer motivations, and barriers, to purchase local food products, drawing largely on evidence from Europe and North America. This is complemented with a case study of cooperative food labelling in southern Hungary, which illustrates the market opportunities and frequently encountered obstacles faced by local food initiatives. The chapter identifies, as a critical impediment, a lack of practitioner and scholarly consensus regarding what constitutes a local food, with consequent disagreement regarding the socio-economic and environmental outcomes of local food systems. In turn, consumers often struggle to comprehend the benefits of local foods, hindering informed decision making. The chapter concludes with an agenda for future research.



DOI: 10.19103/AS.2023.0129.10
£25.00
Table of contents
  • 1 Introduction
  • 2 Defining local food
  • 3 Consumer understanding of local food and motivations for purchase
  • 4 Consumer profiles and predicting behaviour
  • 5 Barriers to purchase
  • 6 Cooperative labelling for local food markets in Szekszrd, Hungary
  • 7 Conclusion and future trends in research
  • 8 Acknowledgements
  • 9 Where to look for further information
  • 10 References

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