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Consumer trends in apple sales

Code: 9781838790202
Desmond O’Rourke, Washington State University and Belrose Inc., USA

Chapter synopsis: Different participants in the global apple market have different goals. Consumer trends are influenced by numerous supply and demand factors. This chapter reviews the influence of suppliers and retailers on apple sales. It describes the global forces affecting apple demand. It explains the recent trends in apple consumption. The factors affecting consumer demand for apples vary in developing and in developed countries. Retailers face many challenges in the marketing of apples. This chapter also deals with all these issues.

DOI: 10.19103/AS.2016.0017.28
Table of contents1 Introduction 2 The infl uence of suppliers and retailers on apple sales 3 Global forces affecting apple demand 4 Recent trends in apple consumption 5 Factors affecting consumer demand for apples 6 Challenges in marketing apples 7 Where to look for further information 8 References

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